Case Study: Genpact Social Media Strategy
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Introduction
Genpact is a global professional services firm that helps organizations drive digital transformation and improve performance. With its headquarters in New York, the company has a strong presence in various countries around the world, including India, the Philippines, and Romania. Genpact caters to a wide range of clients, including Fortune 500 companies, across industries such as banking and financial services, healthcare, manufacturing, and consumer goods.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Genpact has embraced various strategies to engage and connect with its target audience. One of the key strengths of their approach is their emphasis on thought leadership. Genpact regularly shares informative and insightful content related to industry trends, emerging technologies, and best practices on its social media platforms. This not only establishes the company as a trusted source of information but also attracts professionals and decision-makers who seek thought-provoking insights.
After: Genpact's Successful Social Media Strategy
In addition to thought leadership, Genpact has leveraged social media to showcase its expertise and highlight success stories. They use various formats, such as case studies, client testimonials, and interactive content, to demonstrate the positive impact their services and solutions have had on their clients' businesses. By doing so, Genpact effectively builds credibility and trust among potential clients, which can ultimately lead to new business opportunities.
Conclusion
While Genpact has demonstrated strong social media marketing practices, there are areas where they can further enhance their strategy. One improvement point is to increase their engagement with the audience. Although they regularly share valuable content, actively interacting with followers by responding to comments, addressing queries, and participating in discussions can foster a sense of community and strengthen relationships with their target audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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