Case Study: GB Group (GBG) Social Media Strategy

Eager to learn how GB Group (GBG) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GB Group (GBG).

Continue reading to find out!

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GB Group (GBG) is a global leader in identity data intelligence, enabling organizations to make informed decisions about the individuals they interact with. Headquartered in the United Kingdom, GBG operates in over 25 countries across the globe, including the United States, Australia, and Singapore. The company primarily caters to clients in the financial services, retail, and e-commerce industries.

Before: The Challenges of Social Media Marketing

On social media, GB Group (GBG) has implemented a strong marketing strategy that effectively promotes its identity data intelligence solutions and enhances its brand presence. Here are some notable aspects of their approach:

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After: GB Group (GBG)'s Successful Social Media Strategy

Engaging Content: GB Group (GBG) consistently produces high-quality content that is relevant to their target audience. They share informative articles, industry insights, and thought leadership pieces, showcasing their expertise in identity data intelligence. This helps to establish them as a trusted authority in the field.


Active Presence: GB Group (GBG) maintains an active presence across various social media platforms, including LinkedIn, Twitter, and Facebook. They regularly update their profiles with engaging content and respond promptly to comments and queries from their audience. This fosters a sense of connection with their followers and demonstrates their commitment to customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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