Case Study: Fraport Social Media Strategy
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Introduction
Fraport AG, headquartered in Frankfurt, Germany, is an airport management company that operates and manages airport facilities in multiple countries, including Germany, Greece, Turkey, India, and others. With a focus on providing comprehensive services to airlines, passengers, and airport operators, Fraport caters to a wide range of clients in the aviation industry.
Before: The Challenges of Social Media Marketing
On social media, Fraport has successfully crafted a comprehensive marketing strategy to engage with its target audience. By actively leveraging platforms such as Facebook, Twitter, and Instagram, the company effectively connects with its customers and stakeholders, fostering brand loyalty and increasing its online presence.
After: Fraport's Successful Social Media Strategy
Through consistent and engaging content, Fraport keeps its followers well-informed about the latest news, flight schedules, and developments within the airport industry. The company also showcases various amenities and services offered at its airports, encouraging travelers to choose Fraport facilities for their journeys. Furthermore, Fraport utilizes social media as a platform for proactive customer service, promptly addressing queries and concerns raised by passengers.
Conclusion
Moreover, Fraport's social media marketing strategy incorporates a visual storytelling approach, utilizing captivating images and videos to showcase the unique experiences and facilities available at its airports. By combining visually appealing content with informative captions, Fraport effectively captures the attention of its audience and encourages them to share their experiences on social media platforms.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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