Case Study: First Financial Bankshares Social Media Strategy

Eager to learn how First Financial Bankshares is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for First Financial Bankshares.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


First Financial Bankshares is a renowned financial institution that provides banking services to clients in the United States. With its headquarters based in Abilene, Texas, the company operates across multiple states, including Texas, New Mexico, and Colorado. First Financial Bankshares primarily serves individual consumers, small businesses, and commercial clients, offering a wide range of financial solutions.

Before: The Challenges of Social Media Marketing

On social media, First Financial Bankshares has successfully established a strong presence, utilizing various platforms to engage with its audience and showcase its expertise in banking services. The company regularly shares informative and educational content that helps clients understand banking processes, financial planning, and investing. By providing valuable insights, First Financial Bankshares has positioned itself as a trusted resource for financial knowledge.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: First Financial Bankshares's Successful Social Media Strategy

Additionally, the company actively promotes community involvement and corporate social responsibility through its social media channels. First Financial Bankshares frequently highlights its philanthropic initiatives, such as sponsoring local events and supporting charitable organizations. By showcasing its commitment to giving back to the community, the company strengthens its brand image and builds a positive reputation among its audience.


While First Financial Bankshares displays several strong points in its social media marketing strategy, there are areas that could be improved. Firstly, the company could benefit from more interactive content that encourages audience participation. By incorporating polls, quizzes, or contests, First Financial Bankshares can enhance engagement and foster a sense of community among its followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video