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Case Study: Fenix Outdoor Social Media Strategy

Eager to learn how Fenix Outdoor is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Fenix Outdoor.

Continue reading to find out!

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Fenix Outdoor is a dynamic and innovative company that operates in the outdoor industry. With its headquarters in Sweden, Fenix Outdoor has a strong presence across various countries, including Norway, Denmark, Germany, and the United Kingdom. The company aims to cater to outdoor enthusiasts and nature lovers by providing high-quality products and services.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Fenix Outdoor excels in several areas. Firstly, the company actively engages with its audience through various platforms such as Facebook, Instagram, and Twitter. By sharing captivating content and striking visuals, Fenix Outdoor effectively captures the attention of its target audience. Additionally, the company encourages user-generated content by running contests and campaigns, which further boosts engagement and creates a sense of community among its followers.

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After: Fenix Outdoor's Successful Social Media Strategy

Furthermore, Fenix Outdoor effectively leverages social media to showcase its products and highlight the experiences of its customers. By regularly posting product updates, customer testimonials, and adventure stories, the company manages to build trust and credibility with its audience. This approach not only helps in promoting their products but also inspires and motivates their customers to embrace an active outdoor lifestyle.


Despite its successes, there are areas where Fenix Outdoor's social media marketing strategy can be improved. Firstly, the company could benefit from diversifying its content strategy to include more educational and informative posts. By providing valuable insights and knowledge about outdoor activities, Fenix Outdoor can position itself as an authority in the industry, attracting and nurturing a wider audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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