📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Cooper Cameron Social Media Strategy

Eager to learn how Cooper Cameron is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cooper Cameron.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Cooper Cameron is a multinational corporation with headquarters in Houston, Texas. Operating in more than 70 countries, the company focuses on providing oilfield equipment, systems, and services to clients in the energy industry. With a diverse range of clientele, including major oil companies and independent operators, Cooper Cameron aims to meet the specific needs of each client through its comprehensive offerings.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Cooper Cameron has successfully implemented various strategies to engage its target audience and enhance its brand presence. Firstly, the company actively maintains a strong online presence through multiple social media platforms, including Facebook, Twitter, and LinkedIn. This allows them to connect with a wide range of stakeholders, including potential clients, industry professionals, and job seekers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Cooper Cameron's Successful Social Media Strategy

Secondly, Cooper Cameron consistently shares relevant and valuable content with its followers. By posting industry-related news, updates on technological advancements, and informative articles, the company positions itself as a thought leader within the energy sector. This not only establishes credibility but also fosters engagement and encourages followers to interact with the content.

Conclusion

Furthermore, Cooper Cameron utilizes social media platforms to showcase its products and services. Through engaging visuals and videos, the company highlights the quality and effectiveness of its offerings, providing potential clients with a better understanding of how they can benefit from partnering with the company.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video