Case Study: Commercial Metals Social Media Strategy
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Introduction
Commercial Metals Company (CMC) is a global leader in manufacturing, recycling, and marketing steel and metal products. With its headquarters in Irving, Texas, CMC operates in several countries, including the United States, Poland, Czech Republic, Germany, and Slovakia. Its diverse range of clients includes construction companies, infrastructure developers, manufacturers, and recycling industries.
Before: The Challenges of Social Media Marketing
On social media platforms, CMC has been successful in effectively promoting its brand and engaging with its target audience. Here are some of the positive aspects of their social media marketing strategy:
After: Commercial Metals's Successful Social Media Strategy
Firstly, CMC actively shares informative and visually appealing content related to the steel and metal industry. Through engaging videos, images, and informative posts, they provide valuable insights into their products, services, and industry trends. This approach helps to build credibility and establish CMC as a thought leader in the steel and metal sector.
Conclusion
Secondly, CMC consistently interacts with its followers and customers on social media. They promptly respond to comments, queries, and feedback, ensuring a high level of customer service. By actively engaging with their audience, CMC creates a sense of community and fosters loyalty among its customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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