Introduction

Introduction:

Before: The Challenges of Social Media Marketing

Canada Goose is a renowned outerwear brand that originated in Canada and is now recognized worldwide. With its headquarters in Toronto, Canada, the company caters to clients seeking high-quality, premium winter apparel. While the brand has a strong presence in its home country, it has expanded its reach to various countries across the globe.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

Conclusion

Canada Goose excels in leveraging social media platforms to engage with its customers. The company understands the importance of storytelling and effectively uses its social media channels to narrate captivating tales. By sharing stories of adventurers braving harsh conditions while wearing their products, Canada Goose creates an emotional connection with its audience. Additionally, the brand actively collaborates with influential figures, such as athletes and explorers, who further enhance the appeal of their products.

Case Study: Canada Goose Social Media Strategy

Introduction

Before: The Challenges of Social Media Marketing

After: Canada Goose's Successful Social Media Strategy

Conclusion

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