Case Study: American Water Works Social Media Strategy
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Introduction
American Water Works is a leading water and wastewater utility company that operates in the United States and Canada. With its headquarters based in Camden, New Jersey, the company serves millions of customers across the two countries, providing essential water services to residential, commercial, and industrial clients.
Before: The Challenges of Social Media Marketing
Harnessing the power of social media, American Water Works has established a successful online presence. Through its various social media platforms, the company effectively engages with its target audience, providing valuable information, updates, and insights. By utilizing platforms such as Facebook, Twitter, and LinkedIn, American Water Works has created a strong online community, connecting with customers, stakeholders, and industry professionals alike.
After: American Water Works's Successful Social Media Strategy
One notable aspect of American Water Works' social media strategy is their emphasis on educating and raising awareness. The company regularly shares informative content, offering tips on water conservation, infrastructure maintenance, and water quality. By doing so, they position themselves as a reliable source of information, instilling trust in their customers and showcasing their commitment to environmental stewardship.
Conclusion
American Water Works also excels at leveraging social media as a customer service tool. They promptly respond to inquiries, concerns, and feedback received through their social media platforms. This level of engagement demonstrates their dedication to maintaining strong relationships with their customers and reinforces their commitment to providing exceptional service.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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