Case Study: Abrdn Social Media Strategy
Eager to learn how Abrdn is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Abrdn.
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Introduction
ABRDN, formerly known as Standard Life Aberdeen, is a multinational investment management company headquartered in Scotland. With a strong presence in countries such as the United Kingdom, United States, and Australia, ABRDN primarily caters to individual and institutional clients, providing a wide range of financial products and services.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, ABRDN has successfully utilized various platforms to engage with its target audience and showcase its expertise in the financial industry. One notable aspect of their strategy is the consistent creation of valuable and informative content. Through blog posts, articles, and videos, ABRDN shares insights on investment trends, financial planning, and market analysis, establishing themselves as a thought leader.
After: Abrdn's Successful Social Media Strategy
Furthermore, ABRDN has effectively leveraged platforms like LinkedIn to connect with professionals and potential clients. By participating in industry-related discussions and joining relevant groups, the company has been able to expand its network and reach a broader audience interested in financial services.
Conclusion
Although ABRDN has made significant strides in social media marketing, there are areas where improvement can be made. First, the company could enhance its engagement with the audience by actively responding to comments, questions, and messages across platforms. This would foster a sense of connection and trust, ultimately strengthening relationships with clients and prospects.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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