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10 Social Media Content Ideas to Implement Today

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Social media has become an integral part of our daily lives, and it's no wonder that businesses are also utilizing it as a powerful tool to reach their target audience. However, creating social media content ideas that resonate with your followers can be a challenge, especially when you want to stand out in a sea of similar content being put out daily. Here we discuss 10 social media content ideas you can implement today!

We know it can be daunting for social media marketers to find their way in the vast ocean that is social media. So, if you’re looking for a one-stop shop on how to weave your way through social media strategies, then download our free guide on content creation for social media advocacy.

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There you’ll find inspiration for social media content & tailored content to up motivation and engagement among your workforce! 

However, if you’re looking for a straightforward list to help up your social media game, we've put together a list of social media content ideas that you can use to engage with your audience and grow your online presence. Check it out below!


  • Conduct Q&A sessions. These sessions are an excellent way to engage with your followers and provide them with the opportunity to ask questions about your brand, products, or services.
    Want to take it one step further? Hold these sessions with your employees and ask them questions such as why they love their job, what they like about working for your company, etc. Make it fun, and make it real — your followers WILL appreciate it!

  • Share behind-the-scenes content. Behind-the-scenes content can provide your followers with a glimpse into the day-to-day workings of your brand. It can help humanize your brand and make it more relatable to your followers.

  • Employee-centered content. Publishing content that focuses on your employees and forming an engaging relationship with them can be very helpful in creating a trustworthy brand image. You not only make your employees feel welcomed, but you also show the world that your company puts its employees at the forefront of operations!

Check out our Employee podcast series, where we turn the spotlight on our employees

Employee Podcasts on Social Media

  • Share customer reviews. Sharing customer reviews can help build trust with your followers and provide social proof of the quality of your products or services.

  • Share user-generated content. User-generated content is content created by anyone who’s passionate about your brand. This could include employees, ambassadors, and even customers. Sharing user-generated content can help create a sense of community around your brand and increase engagement with your audience, along with providing reliable and trustworthy content.
     
  • Create a social media content calendar. A social media content calendar can be helpful to keep track of content on a monthly basis. It can help you plan your content ahead of time and ensure that you are posting consistently.
    We at Ambassify have created a free-to-use social media content calendar for starters, so feel free to have a look and download your free copy!

  • Host webinars. Hosting webinars can help position your brand as an expert in your industry and provide your followers with valuable information. Such a webinar not only provides your audience with knowledge, but also creates a platform to foster networking, building partnerships, and potential lead generation.

Check out our current webinar series: Sustainability for Companies

View Webinars


  • Run contests and giveaways. Contests and giveaways can easily increase engagement and lead to a larger follower base on social media. You can ask your audience to like, share, or comment on your posts for a chance to win a prize.
    One step further? You can also opt for a bit of internal competition, by implementing gamification features through your advocacy platform to engage employees. We explain all about the benefits and know-how of gamification in a workplace here — our customers have seen huge results!

  • Create how-to videos. How-to videos are a great way to provide value to your followers by showing them how to use your products or services effectively. They are also highly shareable and can help increase your brand's visibility on social media.

  • Share Infographics. If you’re looking for a way to share valuable information with your followers in a visually appealing way, this is it. Infographics are highly shareable, do away with the big or small time commitment of reading a full article, and can help increase your brand's visibility on social media.

By implementing these social media content ideas, you can increase engagement with your followers and grow your online presence. Some of these can even help you to conduct hyperlocal social media marketing. Remember to keep your content relevant to your audience and provide value to them. Moreover, you need to make sure the bond you build with your audience is authentic and organic. This way, you’ll create a loyal following that will stay for years to come!

Are you looking for more ways to gain insight into your social media approach?

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