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How to Develop an Effective and Impactful Sustainable Strategy!

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As our society becomes increasingly aware of the impact of businesses on the environment and social issues, companies must focus on developing a sustainable strategy to remain competitive in the marketplace. A sustainable strategy encompasses a company's approach to creating long-term value by considering environmental, social, and governance (ESG) factors.


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Sustainability is no longer just a buzzword. It's a critical aspect of modern business strategy. In recent years, a growing number of companies have begun to take sustainability seriously. Many have developed sustainable strategies that allow them to remain competitive while also benefiting society and the environment.

After a certain level of growth amongst companies, caring and being responsible for the environment almost seems like a natural next step. However, finding your way about the entire concept might be a bit overwhelming as an up-and-coming organization. But, no worries – we’re here to help you out! 

To formulate a sustainable strategy, companies must take attempt to tackle multiple facets. Here are some key initial steps they can take:

Assess the company's current impact: Before developing a sustainable strategy, companies must take a hard look at their current practices and assess their impact on the environment and society. This assessment should cover everything from energy consumption to waste generation, employee well-being, and social impact.

Set measurable goals: Once a company has assessed its current impact, it should set specific, measurable goals to reduce its negative impact and increase its positive impact. These goals should be aligned with the United Nations Sustainable Development Goals (SDGs).

Engage employees: Sustainable strategy must involve employees at all levels of the company. This means that companies must engage their employees in the process of developing and implementing a sustainable strategy. Gamification and other engagement factors can be useful tools to involve employees and increase participation.

Incorporate sustainability into the supply chain: A sustainable strategy must also incorporate sustainability into the company's supply chain. This means working with suppliers to reduce the environmental impact of products and services, ensuring ethical practices, and promoting social responsibility.

Measure and report progress: Once a company has developed a sustainable strategy, it must measure and report progress regularly. This will allow the company to track its progress towards its sustainability goals and identify areas where it needs to improve.

By following these steps, companies can develop a sustainable strategy that benefits society, the environment, and the business itself – and all without breaking the bank.

In addition to meeting the expectations of stakeholders, a sustainable strategy can also help companies to save costs, improve their reputation, and attract new customers. So, along with an environmental and social benefit out of all the hard work, companies might also find economic advantages to social development and sustainability initiatives.

At this point, you may be wondering how to get started with developing a sustainable strategy for your company. This is where Ambassify comes in. We at Ambassify have developed a digital environment that helps companies to involve their employees in the process of developing and implementing a sustainable strategy.

By using gamification and other engagement factors, Ambassify makes it fun and easy for employees to participate in sustainability initiatives. With our dedicated support team, you can build the environment that’s suitable for your organization’s requirements.

As a company, you can formulate a sustainable strategy that is aligned with your business goals and the expectations of stakeholders. Moreover, involving employees in the process can be one of the most impactful facets of a sustainable strategy. 

Companies can create a culture of sustainability that extends beyond the boardroom and into the everyday operations of the business, allowing employees to make an impact on a grass-root level.

By taking a holistic approach, engaging employees, and incorporating sustainability into their core responsibilities, companies can create long-term value while benefiting society and the environment. 

If you want to learn more about how Ambassify can help you develop the perfect sustainable strategy, book a demo with us today!