While similar in some ways to advocacy marketing, advocate marketing emphasizes the advocates’ wants and needs over the actual acts of advocacy. Advocate marketing also...
Advocates are customers, partners, employees, influencers and other stakeholders who are willing to publicly support, endorse or recommend your company, products, or services. Advocates can...
While loyalty programs are primarily viewed as a B2C marketing tactic, it does have many advantages when applying it to B2B.
BAI is a metric that indicates how active a company’s employees and customers are spreading the word on social media about the company.
Customer communities are private groups were you as a company can interact with your true ambassadors.
The NPS is a tool that can be used to gauge the loyalty of your customers, employee and advocates.