Advocate marketing

While similar in some ways to advocacy marketing, advocate marketing emphasizes the advocates’ wants and needs over the actual acts of advocacy. Advocate marketing also...

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Advocates

Advocates are customers, partners, employees, influencers and other stakeholders who are willing to publicly support, endorse or recommend your company, products, or services. Advocates can...

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B2B Loyalty programs

While loyalty programs are primarily viewed as a B2C marketing tactic, it does have many advantages when applying it to B2B.

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Brand Advocacy Index

BAI is a metric that indicates how active a company’s employees and customers are spreading the word on social media about the company.

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Customer Community

Customer communities are private groups were you as a company can interact with your true ambassadors.

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Net Promotor Score (NPS)

The NPS is a tool that can be used to gauge the loyalty of your customers, employee and advocates.

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Rewards

Rewards are incentives that encourage advocates to perform certain tasks. These activities include filling out product reviews, providing feedback on new features and staying active...

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Ready to start working with your ambassadors?

We take great pride in our ambassador marketing platform. That's why we challenge YOU to learn more about our platform and start identifying and activating your brand ambassadors today!