Our “Super Secret” One-Day Hackathon

Perfect for a 7 minute break •  Written by 
Avatar picture of Stefan Hellings

Here at Ambassify, it’s not always all fun and games, sometimes we get serious, and there’s nothing more serious than having a one-day hackathon.

The idea was simple, get everyone to the office secret hideout, come up with an idea that’s challenging enough and requires the skills and knowledge of every person in our dev-team, and try to pull off the best hackathon on a regular end-of-the-work-week Friday to kick off the weekend in style.

And so we did it. 

Here’s how we held our hackathon, heist style. (Best read in the voice of George Clooney)

The target

Before you can set up a plan you need a target, a  goal. 

To define your target you get your heads together in a good ol’ fashioned brainstorm. The rules were simple: come up with a straightforward solution that could potentially make the lives of our community managers easier. 

So we set out to do just that. 

After some indecisiveness and debating, we came up with something perfect. A browser plugin that allows a manager to instantly turn a post on a Social Media platform into a community campaign. 

Target approved.

The plan

Now that we had our final objective in front of our eyes, it was time to come up with a plan. 

For this hackathon to succeed, we had to look at it from every angle. 

First step, we needed a mockup to give us some ideas on how the browser plugin should work. From there, we’d create a design that was simple, user-friendly, and would not interfere with the inner workings of our chosen Social Media network. 

At the same time, the back- and front ends had two extra things to take care of. 

  • We needed our back-end to handle authentication so that no manager could log in to places where they were not supposed to be.
  • While the front end needed to be able to turn any incoming Social Media posts into a campaign instantly. 

And that’s not all.

On top of that, we needed intel to confirm we were actually on the right track. You know, to keep ourselves 11 steps ahead of our competitors. Not that that’s not already the case, but still, for good measure.

Meet the team

There’s no plan without a team, and to hold an amazing hackathon, you need an amazing team. 

Here are the amazingly talented and extraordinary people of the Ambassify Development Team:

Development team at Ambassify


The Head of the team is our CTO Wim, codename: Sitebase. He calls the shots and is the mastermind behind our hackathon operation

Next, we have Jorgen, Full Stack Developer, and back-end genius. This guy is loyal to the bone and a true ally to rely on when you find yourself in a pinch.

Our second Full Stack Developer is Gert. He’s the one that keeps us all on track and is not afraid to say “no”. (And he does say it quite often, now that I think about it 🤔)

The pixel-precision guy on the team is Stefan. His front-end experience combined with his design skills are perfect for a job like this.

Then we have Gaël, our latest front-end addition to the team. His experience in the field makes him a valuable and much-needed asset.

Last but not least there’s our Data Analyst: Vincent. He’s in charge of providing us with the latest intel, making sure we don’t miss our mark.

We all knew our mission and we all had our tasks: Wim and Gert would handle authentication and security, Jorgen and Gaël would focus on the Social Media platform integration and campaign creation, and Stefan prepared the mockups while Vincent provided the data and looked into our competitors. 

The execution

We had our target, we had our team assembled, and with our endless supply of coffee, we were ready. 

Our intel told us that our competitors had some footing in the area. However, their focus lies with “content collecting”, taking the form of collecting posts from a variety of sources or networks into a single overview, something that we already do within our platform. 

Another thing that our intel showed was that around 38.19% of all share/like/.. campaigns on our platform are posts from LinkedIn. So our focus became clear. We would take a User-Centered approach, and make a browser plugin that’s focused on LinkedIn. 

For now at least…

LinkedIn accounts for 38,19% of all share/like/.. campaign posts on our platform


To save time we chose to develop a Chrome Extension since most of our users use Chrome. With some extra, we could still look at expanding to different browsers.

After a quick briefing, everyone got started. 

Development team at Ambassify

We were in the zone.

Given the level of concentration you can gauge from this photo, it didn’t take long before the first sketches were finished and a general idea of how the plugin would work was formed.

Ambassify Chrome plugin mockup


And not long after that, the first integration into LinkedIn was achieved, we had a working proof of concept.

With Ambassify plugin you can create campaigns on the spot from your LinkedIn feed


We were on a roll, you could feel the tension in the air as it all got quiet, and the only sounds filling the room were those of keys being pressed down on keyboards and the occasional sip of coffee.

Turn any LinkedIn post into a share campaign with Ambassify

Our lunch break only gave us extra fuel to take things to the next level. And that's when it all started to take shape. 

The design started to look really good, and at the same time, the first prototype was well on its way.

Turn any LinkedIn post into a share campaign with Ambassify

But alas, we suddenly came to a painful realization. The clock had run out and we could no longer stay at our secret hideout. We were so focused on the job that we forgot to keep track of the time.

The aftermath

Wait, was this the end? Did we fail? It can’t be…right?

No, it’s not the end of the story. 

Those who know what hackathons are usually like might be thinking: “Where’s the all-nighter, where’s the 3 AM pizza?”. Chill, we decided on a different route. After an exciting day of coding, we went for drinks and ended the day with lots of beer, a belly filled with fries, and lots of laughter. 

We only went home long after the sun had set. So you could say that we did pull an all-nighter — just a different kind.

Development team Ambassify

In the end, there’s only one conclusion to our single-day hackathon. Our goals might have been a bit too much to complete in a single day, although we were mighty close. 

So what now, you might think. 

Well, our ambitions haven’t died out. We want to finish the job, sooner rather than later. So keep an eye out because one of our next blog posts might contain the revelation of our exclusive browser plugin!

Check out all the features that make our platform the #1 advocacy & employer branding tool out there

15-minute platform tour