Product Focus: Ambassify and Intranet Systems
We get asked a lot of questions regarding how platforms like Ambassify fit along with your current internal communication tool. So, what’s the actual difference between Ambassify and any existing intranet system a company might be adopting? In this article we address this and other questions.
Is Ambassify a replacement for your existing intranet?
The short answer is no. Think of how your current intranet system works: it’s there for your employees to access files, collaborate on projects, and has a basic messaging system.
In other words, it helps your employees get work done but doesn’t focus on building engagement with your workforce or encouraging them to promote the company to their own wider network.
Ambassify plays a different role in the day-to-day work of your employees: it helps you build trust and engagement and actively encourages them to share your content with the world.
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How does Ambassify sync with your existing intranet system?
Looking at how some of our existing customers utilize their current intranet system and Ambassify, we see some pretty creative combinations:
- Some utilize their intranet system to spread a company-wide message to welcome new employees and then make a very personalized Ambassify campaign to welcome them, circulate to specific teams, and share the news via social media.
- Others use intranet systems as an additional tool to promote ongoing Ambassify advocacy campaigns with links to sign-up pages or campaign URLs.
One clever solution is the ability to automatically distribute a notification about new Ambassify campaigns across your intranet system via our RSS feed integrations. You can quickly notify employees of new campaigns with minimal effort!
What can Ambassify do that your current intranet doesn’t offer?
While your current intranet will offer options for connecting your employees with short messages, collaboration on projects, and access to centrally located files that help get day-to-day work done, Ambassify focuses on clever content distribution. It means that it helps connect your employees to your company’s initiatives, news, and goals while measuring the effectiveness of these efforts along the way.
Your employees can share company-branded content via Ambassify with their social networks, and you can publish campaigns to publicly visible landing pages. You can also create a two-way dialogue with employees via pulse surveys, polls, and comments features on content pieces.
Does Ambassify offer other integrations?
It sure does. We integrate with Hubspot, Salesforce, Slack, Zapier, Mailchimp, and all of the other systems you see listed above. If you have specific questions on integrations with other platforms, don't hesitate to contact us!
To summarize: while it's normal to ask, "What's the difference between Ambassify and your existing intranet setup?” the two shouldn't be seen as competing entities. Your intranet system allows you to communicate with your workforce but not build that trust and engagement you seek to achieve.
You can build creative and engaging campaigns using Ambassify and your intranet system as an extra "boost"' to notify your employees.