Your employees are some of the finest content creators available.
Infrabel asked their employees to contribute to the campaign by being their actors in a recruitment video. All possible profiles were welcome, from programmers to engineers to warehousemen to technicians.
Allianz used a Suggest campaign to ask members to submit ideas or links to interesting content that could be of any inspiration for the content creator to make a new content piece.
Plutus regularly supports its ambassadors’ content creation with several ‘Create a photo, gif, or blog post’ campaigns to build social media awareness. In this case, 30% of all ambassadors participated.
Scale up your employer branding and social selling in a big way.
Helan wanted employees to share custom-made vacancies. The creative team prepared the stories and visuals and then asked employees to choose the story that resonated with them the most and share it.
With a Referral campaign, Bayer Benelux asked their current ambassadors to reach out to colleagues they thought might be a good fit for the ambassador program and strengthen their advocacy.
Infrabel asked employees to download one of the banners they provided and upload it as their LinkedIn or Twitter cover image. This was a good way to tap into their people’s sense of belonging.
Asking for input or signing up to amplify employee engagement.
ACA IT asked members to share two truths and one lie about themselves. Then, with a Poll campaign, they asked others to guess which one was the lie. With a Content Item campaign, they then revealed the truth.
Helan’s goal was to recruit new employees to be part of their new ambassadors’ community. They created a landing page and asked those who were interested to register and indicate their interests.