Empower Your Ambassadors: The New Personal Post Feature in Ambassify
What are personal Posts?
Unlike traditional share campaigns, Personal Posts allow members to craft original social media content, right from within your community platform. This means they’re not simply reposting or resharing; they’re creating unique, branded content that stands out and drives authentic employee advocacy.
Key Features & Benefits
Flexible Post Types
Members can publish text-only posts or include one or more images or a video, offering creative flexibility.
Smart Link Tracking
Any URLs placed in the text are tracked automatically in your reporting dashboard. No extra setup needed.
Supports Multiple Networks
Personal Posts can be shared across platforms like LinkedIn (profile & company page), Facebook Page, X (formerly Twitter), Google Business, and Instagram Professional.
Cross-Platform Compatibility
Whether members are on the desktop or are using the mobile app, the experience is seamless.
Gamified Publishing
Managers can assign points for publishing, incentivizing engagement. Members already see these points on the web version; mobile support is on the roadmap.
Guided Writing Tips
Administrators can program helpful writing prompts that appear in the composer, supporting members in crafting compelling posts.
AI-Powered Writing Assistance
Elevate every post with innovative AI suggestions designed to help your ambassadors write more compelling, engaging, and professional content. Drawing on proven best practices, the AI guides members in crafting posts that maximize reach, boost interaction, and strengthen their online presence, making it easier than ever to stand out authentically on social media.
Tailored Previews
Before posting, users can view realistic, platform-specific previews, ensuring their post looks polished on each social network. The content shown above the fold is highlighted, so they can immediately see whether the hook is fully visible or if they need to shorten or adjust the text for maximum impact.
Admin Approval Flow
To give managers greater control and oversight, we’ve introduced a new approval flow for personal posts. With this setting enabled, any post created by members must first be reviewed and approved by an admin before it can go live on social media.
Instead of publishing directly, members will submit their posts for approval. Admins can then review each post and decide whether to publish it or reject it. This ensures that all shared content aligns with brand guidelines and messaging standards while still preserving the authentic voice of your community members.
And soon, admins will also receive notifications whenever a new post is submitted for approval, making it even easier to stay on top of new content and keep the approval process smooth and efficient.
Comprehensive Reporting & Filters
The Sharing Report in Ambassify gives you an overview of all the clicks that happened on a posts shared by your advocates via Social Share campaigns. Personal Posts can be isolated or excluded in your sharing reports, keeping analytics clean and insightful.
Combating Unoriginal Content:
Why It Matters
In parallel with Ambassify's push for authenticity, social platforms like Facebook are making dramatic strides to combat unoriginal content and uplift genuine writers and creators.
This shift highlights the importance of original storytelling, making Ambassify’s Personal Posts not just timely, but vital. When ambassadors create authentic, unique content with personal touches and brand-aligned prompts, they’re not only empowering themselves, they’re also safeguarding their voice and reach in a crowded social media landscape.
Why This Matters for Your Community?
- Authenticity: Empowers members to post genuinely personal content, boosting credibility and trust.
- Engagement: Previews, emojis, and tips help members craft posts that truly resonate with them.
- Motivation: Points-based incentives encourage consistent participation.
- Visibility & Compliance: Encourages fresh content creation in light of evolving platform policies penalizing unoriginality.
- Analytics: Filtered reports offer clarity on campaign performance versus organic member-generated content.
Summary
Ambassify’s Personal Posts feature aligns perfectly with evolving social media norms, where original content is not just recommended but also protected and prioritised.
By empowering ambassadors to craft creative, on-brand, and authentic posts, you’re positioning your community for greater reach, trust, and influence in the age of algorithmic authenticity.