LP - Website - Unique mini-case
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1Setting up a community-based talent auction
Unique organized a talent auction to raise money to donate to De Warmste Week toward social exclusion: they created a Form campaign for employees to sign up and auction one of their talents.
2Explaining the rules of the initiative
Unique set up a campaign to explain the initiative and the rules of the game. The talent auction served as a source of engagement & gamification while getting the workforce to work together toward a common goal.
3Relying on employee engagement
They encouraged the employees to bid on each other's talents: this generated a community feeling, engagement, friendly competition, and a feeling of belonging driven by the common cause.
