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Turning employee advocacy into a strategic employer branding channel

Securex built a mature ambassador program that goes far beyond content sharing. With Ambassify, they created a co-creation model that strengthens belonging, activates employees, and delivers measurable employer branding impact.

How Securex built a high-impact ambassador program with Ambassify

In a competitive HR and payroll market, Securex wanted to move beyond traditional employer branding. Together with Ambassify, they built an employee advocacy  a program centered on co-creation, community, and sustainable engagement across languages and regions.

What started as an advocacy initiative became a strategic channel for authentic employer branding, helping employees actively shape the brand while generating measurable reach and participation.

Co-creation over content distribution

Securex positions employee advocacy as a shared responsibility, not a one-way content push. Ambassadors do not just share posts. They help create stories, visuals, testimonials, and campaigns that make the employer brand more authentic and employee-driven.

Community-driven engagement at scale

Through challenges, polls, and campaigns across multiple languages, Securex keeps advocacy active and meaningful. The program helps build pride, connection, and participation across teams, turning advocacy into an experience employees want to be part of.

Sustainable impact through clear OKRs

Clear OKRs, visible reporting, and ongoing recognition help Securex keep momentum high over time. Employees see the impact they create, and that transparency strengthens ownership, motivation, and long-term engagement.

Hear how Securex built a scalable and engaging ambassador program

From advocacy to co-creation

Securex moved beyond traditional employee advocacy by involving ambassadors in the creation of stories, campaigns, and brand moments.

Building belonging through participation

Interactive campaigns helped create a stronger sense of pride and connection, both inside the company and across employees’ networks.

Making impact visible

With clear reporting, measurable reach, and shared results, advocacy became a visible and valued part of Securex’s employer branding strategy.

Alexandra Dhooghe, Communication Specialist at Securex

Measured impact, not just participation

46% participation rate
677 employees joined the program, representing nearly half of the total workforce.
81% conversion rate
A very high share of ambassadors who opened a challenge also took action, from sharing content to joining polls and campaigns.
34K shares generated
In 2025 alone, ambassadors generated 34,164 shares of employer branding content on LinkedIn.
413K unique reach
Securex reached 413,049 unique individuals on social media through ambassador-driven activity.
€172,768 media cost saving
The ambassador program generated substantial value compared to paid advertising.
2x network reach
Securex ambassadors represent a combined LinkedIn network of 661,147 followers, roughly double the reach of the company page.

A program built on pride, participation, and ownership 

Securex activates its ambassador community with creative campaigns that invite employees to take part in the brand story. From social storytelling to sustainability initiatives, employees contribute in ways that feel real, personal, and engaging.

This turns advocacy into a shared experience where employees help shape how Securex is seen, both internally and externally.

Employee Advocacy for HR Leaders    

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Why the program keeps growing 

Employee advocacy needs more than tools. It needs structure, visibility, and motivation.

  • Clear community OKRs tied to progress
  • Monthly and quarterly reporting shared transparently
  • Ongoing recognition and rewards for ambassadors
  • Quarterly follow-up between Securex and Ambassify

Learn about gamification & rewards  

 

 

Activating a multilingual workforce

Securex operates across languages and regions. With Ambassify, they manage content and engagement in both French and Dutch, making it easy to activate employees across the entire organisation.

This ensures advocacy feels relevant and local, while still scaling one strong employer branding story across markets.

Multilingual Employee Advocacy   

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Securex shows what modern employee advocacy can look like 

 This case shows how employee advocacy becomes a real business driver when it is built as a shared, measurable, and engaging experience. 

 Book a Demo  Read Full Story 

Alexandra Dhooghe, Communication Specialist at Securex