--- title: Securex Customer Story | Ambassify description: Find out how Securex is building a tight-knit, multilingual community and leveraging its network on social media to showcase pride and expand reach. image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English ![1200x1200\_cover\_use\_case\_Securex-01](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2F1200x1200_cover_use_case_Securex-01.png/768.webp?resize=auto&cache=31536000) # Turning employee advocacy into a strategic employer branding channel Securex built a mature ambassador program that goes far beyond content sharing. With Ambassify, they created a co-creation model that strengthens belonging, activates employees, and delivers measurable employer branding impact. [View story](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Stories/Sexurex_Customer_Story.pdf) ## How Securex built a high-impact ambassador program with Ambassify In a competitive HR and payroll market, Securex wanted to move beyond traditional employer branding. Together with Ambassify, they built an employee advocacy  a program centered on **co-creation, community, and sustainable engagement across languages and regions.** What started as an advocacy initiative became a strategic channel for authentic employer branding, helping employees actively shape the brand while generating measurable reach and participation. ### Co-creation over content distribution Securex positions employee advocacy as a shared responsibility, not a one-way content push. Ambassadors do not just share posts. They help create stories, visuals, testimonials, and campaigns that make the employer brand more authentic and employee-driven. ### Community-driven engagement at scale Through challenges, polls, and **campaigns across multiple languages,** Securex keeps advocacy active and meaningful. The program helps build pride, connection, and participation across teams, turning advocacy into an experience employees want to be part of. ### Sustainable impact through clear OKRs Clear OKRs, visible reporting, and ongoing recognition help Securex keep momentum high over time. Employees see the impact they create, and that transparency strengthens ownership, motivation, and long-term engagement. ## Hear how Securex built a scalable and engaging ambassador program ### From advocacy to co-creation Securex moved beyond traditional employee advocacy by involving ambassadors in the creation of stories, campaigns, and brand moments. ### Building belonging through participation Interactive campaigns helped create a stronger sense of pride and connection, both inside the company and across employees’ networks. ### Making impact visible With clear reporting, measurable reach, and shared results, advocacy became a visible and valued part of Securex’s employer branding strategy. Alexandra Dhooghe, Communication Specialist at Securex ## Measured impact, not just participation 46% participation rate 677 employees joined the program, representing nearly half of the total workforce. 81% conversion rate A very high share of ambassadors who opened a challenge also took action, from sharing content to joining polls and campaigns. 34K shares generated In 2025 alone, ambassadors generated 34,164 shares of employer branding content on LinkedIn. 413K unique reach Securex reached 413,049 unique individuals on social media through ambassador-driven activity. €172,768 media cost saving The ambassador program generated substantial value compared to paid advertising. 2x network reach Securex ambassadors represent a combined LinkedIn network of 661,147 followers, roughly double the reach of the company page. ## A program built on pride, participation, and ownership Securex activates its ambassador community with creative campaigns that invite employees to take part in the brand story. From social storytelling to sustainability initiatives, employees contribute in ways that feel real, personal, and engaging. This turns advocacy into a shared experience where employees help shape how Securex is seen, both internally and externally. **[Employee Advocacy for HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders)** ![Securex Social Media Posts](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2Fimage_1-01.png/768.webp?resize=auto&cache=31536000) ![Securex Quarterly Wrap Up Campaign](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FPV_Campaign_Example_2025-05.png/768.webp?resize=auto&cache=31536000) ### Why the program keeps growing Employee advocacy needs more than tools. It needs structure, visibility, and motivation. - Clear community OKRs tied to progress - Monthly and quarterly reporting shared transparently - Ongoing recognition and rewards for ambassadors - Quarterly follow-up between Securex and Ambassify **[Learn about gamification & rewards](https://get.ambassify.com/product/gamification)** ## Activating a multilingual workforce Securex operates across languages and regions. With Ambassify, they manage content and engagement in both French and Dutch, making it easy to activate employees across the entire organisation. This ensures advocacy feels relevant and local, while still scaling one strong employer branding story across markets. **[Multilingual Employee Advocacy](https://get.ambassify.com/multilingual-employee-advocacy)** ![International workforce using employee advocacy](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FInternationalization_Page_2026-03-1.png/768.webp?resize=auto&cache=31536000) ## Securex shows what modern employee advocacy can look like  This case shows how employee advocacy becomes a real business driver when it is built as a shared, measurable, and engaging experience.   [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform)  [Read Full Story](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Stories/Securex_Customer%20Story.pdf)  Alexandra Dhooghe, Communication Specialist at Securex ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify-white.svg)](https://get.ambassify.com/) ### Product [Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content 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