2025 in Ambassify: How We Help Employees Share Real Stories With Smarter Tools

Built-in AI: Smarter Workflows, Better Content, Less Effort

AI is everywhere. But we believe it’s only truly valuable when it saves you time and makes your content better. With that in mind, we built it right into Ambassify — for both admins and members.

As an admin, you can now translate posts and generate captions at lightspeed. Moreover, you can create full content from a simple prompt and get fresh campaign ideas when you’re running low on inspiration. 

Members can also create or improve their posts using built-in AI suggestions — all while staying on-brand, thanks to fully customizable tone-of-voice.

The result? Less time stuck in content creation. More confidence in every post. And a smoother, more consistent employee advocacy experience for everyone involved.

The Content Catalog: Say Goodbye to Blank Pages

Coming up with new campaign ideas every week isn’t easy. That’s why we introduced the Content Catalog — your built-in library of ready-to-use templates, designed to educate, inspire, and drive action.

Whether you're focused on sustainability, internal comms, or brand awareness, these templates give you a strong starting point. You can use them as-is, tweak them, or build your own versions based on what’s already working.

It’s a game-changer for teams who want to keep things fresh without reinventing the wheel every time.

Scheduling That Works for Everyone

We’ve made scheduling more flexible, so your advocates can post with ease and stay consistently engaged. 

Now, members can schedule their shares up to 31 days ahead, cancel them at any time, and view all upcoming posts in one place. If something goes wrong (like a failed share), they’re instantly notified so they can fix it.

It’s all about giving employee advocates more control and a user-centric user experience— which leads to more consistency and stronger overall engagement.

Personal Posts: More Authenticity, Less Hassle

Authentic stories are the heart of advocacy — and our new Personal Posts feature helps your members share theirs with ease.

Advocates can now create social posts directly in Ambassify, complete with visual assets, emojis, hashtags, and the possibility to mention people and companies in their post. 

They’ll get writing tips, AI support, and can even earn points for their user-generated content. A built-in boosting system encourages peer support, while optional approval flows ensure that the community manager can approve posts first and keep things aligned with your brand.

And yes, you’ll also get detailed performance insights to see exactly how far those personal stories are traveling.

Boost Campaigns: Create Momentum When It Matters Most

Need more eyes on an important post? Our new Boost Campaigns feature lets you amplify engagement — right when it counts.

You can now boost likes, comments, and reshares on company posts, employee shares, or personal stories. It’s easy to launch a boost campaign directly from your imported LinkedIn or Facebook content, or from the overview page where you can see all the activity from your employee advocates. Spotted an interesting post? Then you can ask the community to boost it in just a few clicks. And also, your members can request boosts for their own posts in real-time.

Why does this matter? Because the sooner and the more people engage with a post, the more reach and impressions it will get. And that visibility turns into real impact.

Social Media Engagement Metrics: Showing Proof of Impact

With all these new features empowering your community, you need a clear way to measure success. That’s where our new engagement metrics come in.

Now you can track the real numbers: actual reach, impressions, comments, reactions, and reposts — and understand which members, topics, and formats are making waves.

So, no vanity metrics but real insights that help you refine your strategy, prove value, and scale what works.

The Big Picture

Everything we’ve built this year — from personal posts to new engagement metrics — has one goal: to make employee advocacy easier, more authentic, and more effective.

✅ Launch campaigns faster
✅ Empower your members with smarter tools
✅ Create content that actually resonates
✅ Understand what drives real business impact

2025 set the foundation for scaling employee advocacy with confidence, and with these new features (and more exciting things on the way!), we’re heading into 2026 fully prepared to move the needle.