--- title: Measure Social Media ROI | Ambassify description: Measure the ROI of your social media marketing. Employee advocacy delivers lasting gains in return on ad spend and opens up new business opportunities. image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases - Product - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English # Measure your employee-powered social media ROI with Ambassify Employee advocacy produces actual, long-lasting gains in the return of your ad spend and opens up substantial business opportunities along the way. [Run the numbers](https://get.ambassify.com/what-is-your-roi#ROI-form) ![how to measure social media roi](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FLP_NEW_Employer_Branding_Illustrations-10.png/768.webp?resize=auto&cache=31536000) Customers who are boosting their ROI with Ambassify - ![kbc](https://get.ambassify.com/hubfs/kbc.svg) - ![barco](https://get.ambassify.com/hubfs/barco.svg) - ![Orange logo](https://get.ambassify.com/hubfs/orange_logo_color.svg) - ![adecco\_logo\_color](https://get.ambassify.com/hubfs/adecco_logo_color.svg) - ![Volvo logo](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Logos/volvo-cropped.svg) ## Discover and install employee advocacy for unparalleled gains in your ROI Ambassify will help you install employee advocacy in your company by turning your employees into social media ambassadors. Give them an online community where they can access your content and seamlessly share it on all the major social media platforms to amplify your efforts and maximize your results. **Curious to see what this strategy could result into for your business?** **Run the numbers below for a quick calculation!** ### Please enter the following information ## Calculate the employee-driven ROI for your business  - **Number of ambassadors:** this is the number of people you could potentially onboard in the Ambassify platform — in other words, the number of employees. Our algorithm will determine how many members you can expect in the first year, with expected gradual growth in the subsequent years. - **Cost per click:** this is either an estimation or the known average cost it takes to generate a click on your campaigns. This can greatly vary depending on which industry you are situated in or the type of campaigns you typically run. The prefilled CPC you find hereis a prudent yet realistic average. Customers who are boosting their ROI with Ambassify - ![Logo\_Swiss\_Life](https://get.ambassify.com/hubfs/Imported%20sitepage%20images/Logo_Swiss_Life.svg) - ![helan](https://get.ambassify.com/hubfs/Imported%20sitepage%20images/helan.svg) - ![Allianz](https://get.ambassify.com/hubfs/Allianz.svg) - ![kpmg](https://get.ambassify.com/hubfs/Ambassify%20Landing%20Page%20Images/kpmg.svg) - ![BNP Paribas Fortis logo](https://get.ambassify.com/hubfs/bnpparibasfortis_logo_color.svg) ## The estimated Return On Invest of your Ambassify implementation ### How is ROI calculated? Choose text x close ## Estimated Shares This is the estimated number of **campaigns that your employees will share** after a certain period when using the Ambassify platform. The average share percentage has been derived from the sharing behavior of our total user group. ### How is Shares calculated? Estimation of the number of times someone has clicked on your campaign through a social media platform x close ## Estimated Clicks This is an estimation of the **number of times someone has clicked on your campaign through a social media platform** — in this case, LinkedIn —when your employees are also sharing your content on social media alongside your company page. Beware, this does not include the likes or comments on the social media posts themselves, only the actual interaction with your content. ### How is Clicks calculated? Lorem ipsum dolor sid amed x close ## Estimated Reach This equals the number of shares of each campaign multiplied by the collective number of your followers, friends, or connections your members have on social media who have seen your campaign — in this case, on LinkedIn. Please note that this reach is the result of the organic reach achieved through employee networks. ### How is Reach calculated? Sum of the number of followers/connections of each participant who shared the campaign x close ## The amount of users you can realistically expect after 12 months The estimated onboarding rate visualizes the amount of **expected enrollment over one year** — in other words, the number of employee advocates you will have gathered. Of course, there are several ways to onboard them which may affect the success rate over time. The **upper and lower graphs** depict the maximum potential and floor, respectively. The **middle graph** is the average of our current customer base. ### How is Onboarding calculated? Here is the place where I should be explaining how we extracted tons of data from our database, took a look at how our clients use our platform, how big those companies are, and when people started joining their community. There should be a formula in here, something like: **OP**: *Onboarding percentage per month* **N**: *Nr of people in a company (extracted from LinkedIn)* **S**: *Nr of Seats per month* ***S = OP \* N;*** However, this is a draft page and I'm also busy doing other stuff so this'll have to do for now. If you read this by any chance on a published page and not a draft page, then contact us immediately because this page is not supposed to be published with this content. x close Customers who are boosting their ROI with Ambassify - ![Helvetia Insurance logo](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Logos/helvetia-logo.svg) - ![Sweco logo](https://get.ambassify.com/hubfs/sweco_logo_color.svg) - ![SDWorx logo](https://get.ambassify.com/hubfs/sd-worx.svg) - ![Stihl logo](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Logos/Stihl_Logo.svg) - ![Securex logo](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Logos/securex-logo.svg) ## Want to see some real-life examples? Discover how our customers are boosting their employee-powered ROI thanks to Ambassify and through their uniquely catered use-cases. ![1080x1080\_cover\_customer\_story\_Swiss\_Life\_book\_download\_v1-09](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2F1080x1080_cover_customer_story_Swiss_Life_book_download_v1-09.png/768.webp?resize=auto&cache=31536000) ### How Swiss Life centralizes content distribution to boost social media presence [Read Swiss Life's full Customer Story](https://get.ambassify.com/customer-stories/how-swiss-life-germany-provides-its-ifas-with-a-reliable-and-customized-content-hub) ![1080x1080\_cover\_customer\_story\_STIHL\_book\_download\_v1](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FAmbassify%2520Landing%2520Page%2520Images%2F1080x1080_cover_customer_story_STIHL_book_download_v1.png/768.webp?resize=auto&cache=31536000) ### How STIHL amplifies social media reach and presence through its dealers [Read STIHL's full Customer Story](https://get.ambassify.com/customer-stories/how-stihl-managed-the-content-distribution-of-its-resellers) ![1080x1080\_cover\_customer\_story\_Allianz\_book\_download\_v1](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FAmbassify%2520Landing%2520Page%2520Images%2F1080x1080_cover_customer_story_Allianz_book_download_v1.png/768.webp?resize=auto&cache=31536000) ### How Allianz claims large-scale visibility on social media through advocacy [Read Allianz's full Customer Story](https://get.ambassify.com/customer-stories/how-allianz-wields-connectivity-and-pride-as-brand-enhancing-ingredients) ## Are you ready to take the next step toward increasing your employee-powered ROI? [Get in touch today](https://get.ambassify.com/demo-options) [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify-white.svg)](https://get.ambassify.com/) ### Product [Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content Scheduling](https://get.ambassify.com/product/scheduling)[Gamification](https://get.ambassify.com/product/gamification) ### Useful pages 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