Employer branding is about how you nurture an open, transparent culture of communication with your workforce, and then promoting that to a wider network that provides your company with a more authentic and wider reach of your branded content. Building a strong employer brand allows potential new hires and even prospective clients to perceive you in a positive light.
Create a transparent two-way conversation with your workforce that builds trust. Keep them informed and allow your employees to actively promote your brand on their own initiative. Want a better understanding of how to do this? Download our Ultimate Guide to Employer BrandingDownload your guide
74% of employees feel like they miss out on company information, and like it or not, your company might suffer from the same issue. If you want to build a strong Employer Brand, then you need to communicate effectively with your employees, making a genuine effort to ensure they are informed and align with your company goals and initiatives.
Building a solid employer brand revolves around creating great content that portrays your company in a positive and professional light, being distributed via the most trusted channel you possess: your employees.
The in-built analytics available in the Ambassify platform will enable you to determine the best type of content to distribute to your community, and also identify the employees who are most active in promoting your branded content.