The Top 3 Employer Branding Books
In today's competitive job market, it's more important than ever for businesses to have a strong employer brand. An employer brand is the perception that potential and current employees have of a company as a place to work. It's what makes a company stand out from its competitors and attracts top talent.
There are a number of great books on employer branding available, but here are three of the top picks:
- The Employer Brand: Bringing the Best of Brand Management to People at Work by Simon Barrow and Richard Mosley. This book provides a comprehensive overview of employer branding, from its history and theory to its practical application. It's a great resource for anyone who wants to learn more about employer branding or improve their company's employer brand.
- Employer Branding For Dummies by Richard Mosley and Lars Schmidt. This book is a great introduction to employer branding for beginners. It covers all the basics, from defining your employer brand to promoting it to potential employees.
- Talent Chooses You: Hire Better with Employer Branding by James Ellis. This book focuses on the importance of employer branding for attracting and retaining top talent. It provides practical advice on how to create a strong employer brand that will appeal to the best candidates.
Each of these books has its own strengths and weaknesses, so it really depends on your needs and preferences which one you will find most helpful. If you're looking for a comprehensive overview of employer branding, then The Employer Brand is a great option. If you're a beginner, then Employer Branding For Dummies is a good place to start. And if you're looking for practical advice on how to attract and retain top talent, then Talent Chooses You is a great choice.
No matter which book you choose, you're sure to learn a lot about employer branding and how to create a strong employer brand that will benefit your company.
In addition to these three books, here are a few other great resources on employer branding:
- The Employer Brand Academy offers a variety of online courses on employer branding.
- The Society for Human Resource Management (SHRM) has a number of resources on employer branding, including articles, webinars, and white papers.
- The World at Work is a professional association for human resources professionals. They offer a number of resources on employer branding, including articles, webinars, and white papers.
Take your pick!