1. Identify your best customers
These are the people who love your brand and would go out of their way to endorse it - it makes their life easier, and they want everyone to enjoy the same benefit. Ambassify can help with that by providing a template NPS (Net Promoter Score) that you can email to all your existing customers and see how likely they are to endorse you.
2. Engage with them and build a relationship
Now that you know who your potential best advocates are, it’s time to nurture them. Invite them to participate in your advocacy program by creating a safe meeting place where they can meet, interact, and compete with other advocates. The Ambassify platform is one such place - there, they can have access to exclusive content, branded memorabilia, and once-in-a-lifetime opportunities (such as a chance to meet the CEO, or participate in an advocates-only event).
3. Create a vibrant community of people who help each other out
Your advocate community is a living, breathing organism and, as such, it depends on other participants. Your job is to connect those people and teach them how to help each other out - answer one another’s questions, give feedback on product/service, share their tips on how to use it, and so on. Participate in the community and facilitate its growth so that you become an integral part of their lives.
4. Now might be the time to plug in influencer marketing platforms
Influencers who are touting a product are a dime a dozen, but those telling people about a growing movement around a company are rare. Now that your advocates are active and contributing, you can consider moving the whole project in front of a larger audience. Another benefit of this approach is that the influencer might actually get genuinely interested in your brand, which might make their participation long-term and not just a one-off thing.