Word-of-mouth marketing are both online and offline recommendations given by current users or brand super fans.
Word-of-mouth marketing (WOMM) presents itself in various low-cost types of forms: testimonials, reviews, referrals, UGC etc.
According to a research performed by McKinsey & Co, word-of-mouth marketing (WOMM) is the primary factor behind 20% - 50% of all purchasing decisions. The fact that the message comes from the customers instead of the brand itself, makes it more credible. Leveraging the power of your advocates will accelerate deal closure as well as customer retention.
Imagine what strategic advertisement can do for your product opinion. Well, Word-of-Mouth (WOM) does it nine times better! It has the power to alter customer decisions before, during and after the buying process. Read More