User-Generated Content

User-generated content (UGC) is content created and published by your brand’s fan base.

User-generated content involves images, videos, posts, reviews, testimonials etc. Everything that appears as an online endorsement of your brand where you haven’t paid for.

Why is user-generated content so important?

User-generated content is a great tactic to implement into a brand’s marketing strategy: consumers consider user-generated content as more credible. It gives your brand more weight. UGC is also original content boosting your brand’s SEO performance.

Related Topics

Want to learn more about advocate marketing?

Brand advocates

Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services. Read More

Advocate Marketing

While advocacy marketing focuses on the results of brand advocacy, advocate marketing focuses more on the wants and needs from brand advocates. Read More