User-generated content (UGC) is content created and published by your brand’s fan base.
User-generated content involves images, videos, posts, reviews, testimonials etc. Everything that appears as an online endorsement of your brand where you haven’t paid for.
User-generated content is a great tactic to implement into a brand’s marketing strategy: consumers consider user-generated content as more credible. It gives your brand more weight. UGC is also original content boosting your brand’s SEO performance.