Rewards are incentives that encourage advocates to participate in certain campaigns and perform certain tasks. By rewarding advocates for their efforts you keep them motivated to engage.
Campaign participation includes: giving testimonials, leveraging referral leads, filling out product reviews, provide new ideas, co-creation in an online community…
By properly rewarding your brand advocates efforts you boost your their participation levels. In our heads the term ‘rewards’ is automatically related to something monetary or to free stuff. However, most brand advocates just want feel appreciated. They want to be part of your team instead of accumulating monetary rewards. Choose for experience driven-rewards: make them feel important, invite them to have a coffee with your entire team. That way you make them feel appreciated and keep them engaged to keep on raving about your brand.
Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line. Read More