Referral Leads

Referral leads are potential customers introduced to your company by your brand advocates.

Brand advocates have already engaged with these leads and made potential customers out of them.

Why are referral leads so important?

Because referral leads convert way quicker than any other type of lead. The fact that referral leads are already acquainted with your company shortens the sales cycle, increases a company’s closed wons and stimulates larger deal sizes.

Related Topics

Want to learn more about advocate marketing?

Referral Marketing

Referral marketing is intertwined with word-of-mouth marketing, which focuses on encouraging existing customers to rave as much possible about your products or services. Read More