Product reviews are an evaluation about how customers interact with your product, service or company.
These reviews can be found on comparison websites and nowadays also on the company’s webpage. In these reviews customers talk about their experiences with a specific product or service.
Product reviews are a vital resource in the customer journey. Customers gain further information about a company’s products or services. Brand advocates are the perfect source to activate if you want written product reviews or testimonials. Potential buyers see these advocates as their peers and are therefore much more likely to buy after seeing these endorsements.