Net Promotor Score (NPS)

The Net Promoter Score (NPS) is a tool that measures customer loyalty.

The outcome of the NPS is based on this fixed question: “How likely is it that you would recommend Company x (or Product X) to a friend or colleague?” You can answer on a scale range going from 1 to 10; with 10 being extremely likely to recommend. Once you’ve accumulated the results of the Net Promotor Score, you seperate the participants into three groups: Promotors (10 or 9), Passives (8-7), Detractors (6-1).

Why is the Net Promotor Score (NPS) so important?

Because the NPS is the perfect tool to identify potential brand advocates. People who already like your product, service or company are far more likely to vouch for you

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Brand advocates

Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services. Read More