Influencer Marketing

Influencer marketing is a form of marketing that focuses on influential people rather than the target market as a whole. Influencer marketing activates influential people to promote your product or service online (as well as offline).

Why is influencer marketing so important?

Because influencers can be turned into vocal brand advocates. By having an influencer into your advocate community your brand is far more likely to increase its reach and boost sales figures.

Related Topics

Want to learn more about advocate marketing?


Rewards are incentives that encourage advocates to participate in certain campaigns and perform certain tasks. By rewarding advocates for their efforts you keep them motivated to engage. Read More


A community is an online environment where your company unites their brand advocates. This environment also shows all available campaigns where your advocates can participate in. Read More