Identifying Brand Advocates

Not every customer, partner or employee is suited to be an advocate. Identifying brand advocates involves taking a closer look at your current contact database:

who are your happy customers, motivated employees, partners, suppliers… and what is their level of engagement with your campaigns?

Why is advocate identification process so important?

The identification process is crucial because it makes or breaks your advocate marketing program. Identifying and uniting the right people in an advocate community is your road to business growth.

Related Topics

Want to learn more about advocate marketing?

Advocate Marketing Program

Every brand already has some sort of super fans recommending your business to their peers. Advocate marketing programs offers you a framework to mobilize your brand advocates. Read More

How to Identify Your Brand Advocates?

Trust sells. No matter the industry you work in, if potential customers don’t trust your brand, they will not buy anything you’re selling. Read More