A customer relationship contains all internal as external factors that might influence your (prospective) customers’ point of view of your business.
Customer relationships involve every contact point between brand and (prospective) customers in each and every stage of the customer lifecycle.
Customer relationships form the foundation for brand advocacy. Through relationship building you can turn happy customers into engaging brand advocates. These brand advocates accelerate the purchasing process, improve your brand image and make your company messages more credible.
The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. Read More