Customer Relationship

A customer relationship contains all internal as external factors that might influence your (prospective) customers’ point of view of your business.

Customer relationships involve every contact point between brand and (prospective) customers in each and every stage of the customer lifecycle.

Why is the customer relationship so important?

Customer relationships form the foundation for brand advocacy. Through relationship building you can turn happy customers into engaging brand advocates. These brand advocates accelerate the purchasing process, improve your brand image and make your company messages more credible.

Related Topics

Want to learn more about advocate marketing?

Brand advocates

Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services. Read More

Brand Advocates Influencing Customer Journey - How Advocacy Marketing Made An Advocate Out of Me

The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. Read More