Through a customer referral program your company is able to gather information about prospective customers. Your current customers have an idea what your ideal customer looks like and can refer your business through a customer referral program to them.
Customer referrals are a low cost and very effective way to generate qualified leads. These leads are warm leads. They already heard about your company and it’s quite easy to gather more information about these people. These referred customers will convert more quickly and are likely to be a perfect fit for your company.