Customer evangelism is positive, authentic word-of-mouth that can be spread online as well as offline. Customers can evangelize through blog posts, video testimonials, social media, one-to-one interactions, offline conversations and so on.
Customer evangelism accelerates deal closure. According to the Demand Gen Report study, 53% of B2B buyers rely on peer recommendations more than any form of content.
There are scores of reasons why you should aim to turn every one of your customers into a brand advocate - repeat business, countering bad word of mouth, getting your brand in front of audiences you didn’t think of yourself, and so on. Read More