Campaigns are a vital part of your advocate marketing strategy. In order to activate your brand advocates you set up campaigns for your advocates to engage with, such as referral, review, testimonial, social share, co-creation campaigns.
Campaigns help you to reach the goals you determined in your advocate marketing strategy. If you use advocate marketing software, the gamification feature allows a little bit of competition between brand advocates. This feature is what keeps your advocates motivated to engage on a consistent basis.
In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. Read More