Campaigns are a vital part of your advocate marketing strategy. In order to activate your brand advocates you set up campaigns for your advocates to engage with, such as referral, review, testimonial, social share, co-creation campaigns.

Why are these campaigns so important?

Campaigns help you to reach the goals you determined in your advocate marketing strategy. If you use advocate marketing software, the gamification feature allows a little bit of competition between brand advocates. This feature is what keeps your advocates motivated to engage on a consistent basis.

Related Topics

Want to learn more about advocate marketing?

Brand advocates

Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services. Read More

Advocate Marketing Strategy

An advocate marketing strategy is a step by step game plan of how your company will proceed with its advocate marketing program. Read More


Gamification uses game-like elements, for example: friendly competition, point collection on leader boards as well as rewards to encourage engagement. Read More

Advocate Marketing Software

Advocate marketing software helps advocate marketers manage and organize their advocate marketing program. Read More

How to Set Advocacy Marketing Goals & Activate Brand Advocates

In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. Read More