While loyalty programs are primarily viewed as a B2C marketing tactic, it does have many advantages when applying it to B2B.
Some of the benefits are long-term client and partner relationships. good PR for both businesses and higher brand perception.
The type of rewards you give will be an essential factor in the success or failure of your B2B loyalty program. Doon’t expect your customers and sales channels to participate in your B2B customer loyalty program if the rewards aren’t worth their time.