Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services.
Advocates can also be people who are genuinely passionate about your brand, products or services.
Today’s (B2B) buyers are more likely to trust messages and recommendations coming from advocates instead of marketing messages and sales pitches spreaded by your brand.
Advocates can be seen as mediators between a brand and its prospects. Their input makes marketing messaging and sales pitches more credible. Advocates bring in new leads and serve as a great reference for your brand. They also influence your prospects’ perspective through publicly sharing positive experiences with your brand as well as branded content on their social media channels.