Brand advocates

Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services.

Advocates can also be people who are genuinely passionate about your brand, products or services.

Why are brand advocates so important for your brand?

Today’s (B2B) buyers are more likely to trust messages and recommendations coming from advocates instead of marketing messages and sales pitches spreaded by your brand.

Advocates can be seen as mediators between a brand and its prospects. Their input makes marketing messaging and sales pitches more credible. Advocates bring in new leads and serve as a great reference for your brand. They also influence your prospects’ perspective through publicly sharing positive experiences with your brand as well as branded content on their social media channels.

Related Topics

Want to learn more about advocate marketing?

Advocate Marketer

Advocate marketers manage the happiest brand advocates of a company. They encourage their brand advocates to help a company grow their business, to generate more brand awareness and to improve brand credibility. Read More

Advocate Marketing

While advocacy marketing focuses on the results of brand advocacy, advocate marketing focuses more on the wants and needs from brand advocates. Read More

How to Identify Your Brand Advocates?

Trust sells. No matter the industry you work in, if potential customers don’t trust your brand, they will not buy anything you’re selling Read More