Advocate Marketing

While advocacy marketing focuses on the results of brand advocacy, advocate marketing focuses more on the wants and needs from brand advocates.

Advocate marketing includes continuously asking and listening to feedback given by your advocates and adapting your business strategy accordingly.

Why is advocate marketing so important?

Implementing advocate marketing into your marketing strategy helps your buyers learn as much as possible about you. Provided you nurture your advocates right and match them to the right campaigns you’ll notice an immediate increase in overall results. Building and fostering relationships are key in advocate marketing. It’s the perfect way to keep your advocates engaged and tied to your brand.

Related Topics

Want to learn more about advocate marketing?

Advocacy Marketing

Advocacy marketing and advocate marketing are two terms often intertwined in the head of marketers. Advocacy marketing tends to focus on the results generated by implementing brand advocacy into your marketing strategy. Read More

Brand advocates

Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services. Read More


Rewards are incentives that encourage advocates to participate in certain campaigns and perform certain tasks. By rewarding advocates for their efforts you keep them motivated to engage. Read More

How to Set Advocacy Marketing Goals & Activate Brand Advocates

In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. Read More