While advocacy marketing focuses on the results of brand advocacy, advocate marketing focuses more on the wants and needs from brand advocates.
Advocate marketing includes continuously asking and listening to feedback given by your advocates and adapting your business strategy accordingly.
Implementing advocate marketing into your marketing strategy helps your buyers learn as much as possible about you. Provided you nurture your advocates right and match them to the right campaigns you’ll notice an immediate increase in overall results. Building and fostering relationships are key in advocate marketing. It’s the perfect way to keep your advocates engaged and tied to your brand.
In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. Read More