An advocate marketing strategy is a step by step game plan of how your company will proceed with its advocate marketing program.
Building an advocate marketing strategy means involving your sales, customer success and marketing department and discuss how advocates can help each and every department. Then advocate marketers start developing an advocate marketing strategy based on the given input.
An advocate marketing strategy helps you align your business goals and it stimulates communication between various departments. What’s more, having such a strategy helps you to focus and will boost your program’s effectiveness.
In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. Read More