Advocate Marketing Strategy

An advocate marketing strategy is a step by step game plan of how your company will proceed with its advocate marketing program.

Building an advocate marketing strategy means involving your sales, customer success and marketing department and discuss how advocates can help each and every department. Then advocate marketers start developing an advocate marketing strategy based on the given input.

Why is it so important to have an advocate marketing strategy?

An advocate marketing strategy helps you align your business goals and it stimulates communication between various departments. What’s more, having such a strategy helps you to focus and will boost your program’s effectiveness.

Related Topics

Want to learn more about advocate marketing?

Advocate Marketing Program

Every brand already has some sort of super fans recommending your business to their peers. Advocate marketing programs offers you a framework to mobilize your brand advocates. Read More

Brand advocates

Advocates are customers, employees, partners, suppliers, influencers and other stakeholders who are willing to vouch for your company. They publicly support, endorse or recommend your brand, products, or services. Read More

How to Set Advocacy Marketing Goals & Activate Brand Advocates

In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. Read More