Every brand already has some sort of super fans recommending your business to their peers. Advocate marketing programs offers you a framework to mobilize your brand advocates.
An advocate marketing program not only gives you an overview of who engaged with specific campaigns, but it also offers you the possibility to reward your advocates for their efforts.
Quality advocate marketing programs allows the marketing, sales and customer success department to communicate with advocates in an semi-automated environment that measures the value you’re generating with your program. These programs track customer initiatives such as social shares, referrals, reviews etc. The semi-automated environment of your advocate program prevents engagement fatigue. It helps you not to ask your brand advocates repeatedly for favours.