Advocate marketers manage the happiest brand advocates of a company. They encourage their brand advocates to help a company grow their business, to generate more brand awareness and to improve brand credibility.
Together with the sales, marketing and customer success department advocate marketers determine a company’s advocate marketing strategy. Advocate marketers interact with your brand advocates and activate brand advocates. They also gather product reviews, ratings, testimonials and facilitate referrals.
Advocate marketers focus on recruiting, activating and rewarding brand advocates so your advocate marketing program becomes successful, which ultimately results in business growth.
There are scores of reasons why you should aim to turn every one of your customers into a brand advocate repeat business, countering bad word of mouth, getting your brand in front of audiences you didn’t think of yourself, and so on. Read More