Advocate Experience

The advocate experience is how brand advocates experience participating in a company’s advocate marketing program. The advocate experience are basically the key factors that makes it fun, enjoyable and rewarding to participate.

The advocate experience key factors defined:

The campaigns or activities advocates engage with, the channels through which your advocates can engage (f.e: email, landing pages, advocate marketing platforms etc), the level of difficulty to engage with campaigns or activities, and last but not least, the rewards or recognition your advocates receive for all of their efforts.

Why is the advocate experience so important for your brand?

Motivated advocates are happy to engage with your campaigns, provided they receive an appropriate reward or gratification for their efforts. Advocate marketing platforms deliver high-quality advocate experiences which makes your advocate program successful.

Related Topics

Want to learn more about advocate marketing?

Advocate Marketing Program

Every brand already has some sort of super fans recommending your business to their peers. Advocate marketing programs offers you a framework to mobilize your brand advocates. Read More

Advocate Marketing Software

Advocate marketing software helps advocate marketers manage and organize their advocate marketing program. Read More


Rewards are incentives that encourage advocates to participate in certain campaigns and perform certain tasks. By rewarding advocates for their efforts you keep them motivated to engage. Read More

Tracking Advocacy Marketing Results & Rewarding Your Brand Advocates

Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line. Read More