The advocate experience is how brand advocates experience participating in a company’s advocate marketing program. The advocate experience are basically the key factors that makes it fun, enjoyable and rewarding to participate.
The campaigns or activities advocates engage with, the channels through which your advocates can engage (f.e: email, landing pages, advocate marketing platforms etc), the level of difficulty to engage with campaigns or activities, and last but not least, the rewards or recognition your advocates receive for all of their efforts.
Motivated advocates are happy to engage with your campaigns, provided they receive an appropriate reward or gratification for their efforts. Advocate marketing platforms deliver high-quality advocate experiences which makes your advocate program successful.
Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line. Read More