Advocacy marketing and advocate marketing are two terms often intertwined in the head of marketers. Advocacy marketing tends to focus on the results generated by implementing brand advocacy into your marketing strategy.
Advocacy marketing is the result of hundreds of voices spreading positive word-of-mouth about your brand.
Before actually buying a product or service, today’s consumers scan social media channels and review websites to discuss their buyer journey with peers. Advocacy marketing results in accelerated sales pipelines and it also convinces prospects to choose for your product or service.