Advocacy Marketing

Advocacy marketing and advocate marketing are two terms often intertwined in the head of marketers. Advocacy marketing tends to focus on the results generated by implementing brand advocacy into your marketing strategy.

Advocacy marketing is the result of hundreds of voices spreading positive word-of-mouth about your brand.

Why is advocacy marketing so important?

Before actually buying a product or service, today’s consumers scan social media channels and review websites to discuss their buyer journey with peers. Advocacy marketing results in accelerated sales pipelines and it also convinces prospects to choose for your product or service.

Related Topics

Want to learn more about advocate marketing?

Advocate Marketing

While advocacy marketing focuses on the results of brand advocacy, advocate marketing focuses more on the wants and needs from brand advocates. Read More

Word-Of-Mouth Marketing

Word-of-mouth marketing are both online and offline recommendations given by current users or brand super fans. Read More