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Customer Story: Health Insurance

How Partenamut made employee advocacy a daily reflex

A French-speaking Belgian health insurer turned a handful of willing sharers into an active, self-sustaining advocacy community, and made sharing part of how the whole team works. 

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A self-sustaining employee advocacy community, built on consistency

Partenamut is one of Belgium's largest independent health insurance mutuals, serving members across Wallonia and Brussels. It had a steady stream of strong content and a workforce proud to share it, what it needed was a way to connect the two.

With Ambassify, Partenamut built a program that people actually use, not just one they sign up for. Two years on, what stands out isn't reach, it's consistency: a community that keeps sharing, month after month.

 

Hear how Partenamut built an engaged advocacy community

Turning sign-ups into a game

A "beat the HR director" challenge got colleagues to join, get active and climb the leaderboard, without it ever feeling like an obligation.

From campaign to a daily habit

Advocacy became a reflex, woven into every product campaign, field activation and prevention initiative the team runs.

Support that makes the difference

Two years in, the standout isn't a single feature, it's having the Ambassify team alongside them for every campaign.

Alexis Guanochanga · Social Media Manager at Partenamut

Consistent participation, month after month

1 in 3
Active every month

An average 34% monthly interaction rate, sustained month after month. 

111
Advocates

Colleagues sharing through their own networks. 

129
Campaigns

Content sent out for employees, with 2,158 shares, likes and reshares through Ambassify. 

 "What stands out immediately is the support, from the launch of the platform right through to today. It saves us a lot of time. It's really the big strength of Ambassify." 

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Alexis Guanochanga · Social Media Manager at Partenamut

Why the program keeps growing

  • Content colleagues genuinely want to share, ready to go

  • Gamified campaigns that make taking part feel natural

  • Advocacy built into the team's daily communication routine

  • Hands-on support and guidance from the Ambassify team

Employee Advocacy for HR Leaders

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Building the confidence to share

Partenamut made sharing feel effortless, part teaser videos, part quick tips from the HR director. Ambassify Skills builds that same confidence at scale: short, in-app training that shows employees how to share and grow their own presence, so taking part never feels daunting.

When people feel equipped, participation follows, and that's exactly what turned Partenamut's community into a monthly habit.

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