Customer Advocacy
The Quickest, Easiest & Cheapest Way To Supercharge Your Marketing
‘Customer advocacy is to marketing what evangelism is to religion - it’s essential to brand-building at a time when people trust each other more than they trust brands.’
David Deal
Why Your Business Needs A Customer Advocacy Program
Amplifies your inbound and content marketing efforts
Your social media reach grows organically (no ads necessary)
Customer advocacy makes you credible and trustworthy
Emphasizes easy two-way communication between the brand and the customer
Managing your online reputation is suddenly pretty easy
It costs a fraction of what you’re spending on other marketing gimmicks
Are you getting tired of chasing your revenue targets every single day?
How about stretching your budgets until they are almost ready to burst?
Social, copy, content production, SEO, e-mail: digital marketing has turned into a neverending list of money-sucking activities that are bleeding your business dry.
And, you’re still doing it, even though you are getting little in return in terms of leads and sales. In fact, your sales are nothing to write home about, are they? If you’re in that situation, you’re in the same boat as thousands of other companies.
It’s time you take a step back and reassess the situation. Can you think of a strategy that has been the staple of marketing for more than one hundred years? One strategy that you can turn to right now and have hundreds of customers banging down your door?
You’ve guessed it - it’s customer advocacy!
Customer advocacy is an effective solution to almost all of your marketing problems. At its core, it’s about turning your customers into a tribe - they become unpaid salespeople whose job it is to spread the word about your brand far and wide, using every tool at their disposal. This includes review sites, social media, word of mouth, referral schemes, and more.
On average, user-generated content converts 25% better than anything a brand puts out.
Up to 50% of purchases are a result of positive word of mouth.
Customer-to-customer WoM brings in 2X more sales than paid advertising.
We have a boatload of stats like these, but you probably get the picture, right? Not having a customer advocacy program in your marketing mix means spending money you shouldn’t be spending, on strategies that are not bringing home the bacon.
Ambassify won’t break your marketing budget. In fact, it will help you save money by making customer advocacy initiatives streamlined and efficient.
You’re then free to invest those savings into things that really matter, like developing new products and services, improving existing ones, and exploring new market opportunities.
With customer advocacy, you get to save more than your marketing dollars:
Reduced support costs
Headcount savings
Eliminating the cost of third-party research
