Case Study: Synovus Financial Corp. Social Media Strategy
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Introduction
Synovus Financial Corp. is a financial services company headquartered in Columbus, Georgia. With a presence primarily in the Southeastern United States, Synovus serves clients ranging from individuals to small businesses and corporations.
Before: The Challenges of Social Media Marketing
Synovus has successfully utilized social media as a key part of its marketing strategy. Through various platforms such as Facebook, Twitter, and LinkedIn, the company engages with its target audience in a meaningful way.
After: Synovus Financial Corp.'s Successful Social Media Strategy
One of the notable aspects of Synovus' social media strategy is its focus on providing valuable content to its followers. The company regularly shares informative posts, articles, and videos related to finance, banking, and wealth management. By offering relevant and useful information, Synovus positions itself as a reliable source of financial expertise for its clients.
Conclusion
Moreover, Synovus actively interacts with its followers on social media. The company responds promptly to customer inquiries, comments, and concerns, demonstrating a commitment to exceptional customer service. This level of engagement helps build trust and strengthens the relationship between Synovus and its clients.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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