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Case Study: Roundy's Social Media Strategy

Eager to learn how Roundy's is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Roundy's.

Continue reading to find out!



Roundy's is a well-established company that specializes in the retail industry. The company operates primarily in the United States, serving customers in multiple states including Wisconsin and Illinois. With its headquarters located in Milwaukee, Roundy's caters to a wide range of clients, including both individual consumers and businesses in the grocery sector.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Roundy's excels in various aspects. Firstly, the company utilizes multiple social media platforms such as Facebook, Twitter, Instagram, and YouTube to engage with its target audience. This allows them to reach a diverse range of customers and effectively communicate their brand message.


After: Roundy's's Successful Social Media Strategy

One of the strong points of Roundy's social media strategy is its consistent and engaging content. The company regularly updates its social media channels with informative and visually appealing posts. Whether it is sharing recipes, promoting new products, or advertising special discounts, Roundy's ensures its content is relevant and valuable to its followers. By providing useful and engaging content, Roundy's creates a stronger connection with its audience and encourages them to interact and share the content with others.


Furthermore, Roundy's also actively engages with its followers and responds promptly to customer inquiries and feedback. This level of responsiveness and interaction helps build trust and loyalty among customers, as they feel valued and heard by the company. Roundy's understands the importance of customer engagement and leverages social media as a platform for open communication, thereby strengthening its brand image in the market.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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