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Case Study: Procter & Gamble Social Media Strategy

Eager to learn how Procter & Gamble is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Procter & Gamble.

Continue reading to find out!



Procter & Gamble, commonly known as P&G, is a multinational consumer goods company headquartered in Cincinnati, Ohio, United States. The company operates in over 180 countries and serves millions of consumers worldwide. P&G caters to a diverse range of clients with its extensive portfolio of popular brands in various sectors such as beauty, grooming, health, and household care.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, P&G has demonstrated various commendable practices. Firstly, the company maintains a strong online presence, with active accounts on major platforms like Facebook, Instagram, Twitter, and YouTube. Through these channels, P&G effectively engages with its audience, sharing relevant and inspiring content that resonates with its customers.


After: Procter & Gamble's Successful Social Media Strategy

Secondly, P&G excels in storytelling through its social media campaigns. The company adeptly leverages emotional storytelling techniques to connect with consumers on a deeper level. By using relatable and authentic narratives, P&G successfully captures the attention and loyalty of its target audience.


Another aspect where P&G shines is its commitment to social responsibility. The company consistently promotes sustainable and environmentally-friendly practices through its social media platforms. P&G's initiatives in this regard, such as its efforts to reduce plastic waste or support community development projects, demonstrate its dedication to making a positive impact on society.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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