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Case Study: Pilgrim's Pride Social Media Strategy

Eager to learn how Pilgrim's Pride is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pilgrim's Pride.

Continue reading to find out!



Pilgrim's Pride is a leading poultry company with its headquarters based in Greeley, Colorado. Operating in the United States, Mexico, and Europe, the company primarily addresses customers in the foodservice, retail, and industrial sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Pilgrim's Pride displays a number of positive practices. Firstly, their presence on various platforms such as Twitter, Facebook, and Instagram ensures a broad reach and engagement with their target audience. They consistently share visually appealing content, including mouth-watering recipes, quick cooking tips, and behind-the-scenes glimpses into their production process. By catering to the interests of food enthusiasts, Pilgrim's Pride successfully establishes their brand as a trusted and knowledgeable authority in the poultry industry.


After: Pilgrim's Pride's Successful Social Media Strategy

Another strength of Pilgrim's Pride's social media strategy lies in their active interaction with followers. They promptly respond to customer inquiries, comments, and feedback, creating a sense of community and fostering customer loyalty. Utilizing social listening tools, the company is able to track conversations surrounding their brand and proactively address any issues or concerns that may arise. This dedication to customer satisfaction enhances their reputation and strengthens their relationship with consumers.


However, there are areas where Pilgrim's Pride could potentially improve their social media marketing strategy. Firstly, they could consider diversifying their content beyond recipes and cooking tips to include educational posts about poultry farming practices, sustainability efforts, and animal welfare initiatives. This would not only showcase their commitment to responsible farming but also educate and engage their audience on these important topics.

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